ServiceNow vs Salesforce: Which Should You Use in 2023?

It’s no secret that running a business is hard work. This is especially true when it comes to growing your customer base and maintaining it, too. If you want to maximize your ability to manage your customers, then you need a customer relationship management system (CRM) or IT service management platform.

Two of the biggest options out there are ServiceNow and Salesforce. If you aren’t familiar with them, then you’re probably wondering which one might work best for your business. Read on to learn all about ServiceNow vs Salesforce!

Pros and Cons of ServiceNow

ServiceNow is the biggest offering in IT service management (ITSM) platforms. Beyond ITSM, ServiceNow also offers workflows for IT operations management, asset management, security operations, and risk and compliance.

ServiceNow’s biggest benefits lie in its workflows. You can track everything from problems within your company to the experience your customers have with your business. They’ve also recently integrated artificial intelligence to make it even more seamless.

The biggest downsides of ServiceNow are the cost and the limited platforms. Expect to pay at least $100 per month for service. You can only access ServiceNow on Windows platforms—iPhones and other platforms are not supported.

Pros and Cons of Salesforce

Salesforce is a CRM-based application for businesses. It is easily the most popular CRM app in the industry.

Salesforce makes it super simple for businesses to manage sales, customer service, and marketing. Your customers can access the platform, too. Overall, you’re in for a versatile, streamlined experience that’ll make managing customers super simple.

Salesforce is super versatile in terms of platform integration. You can use it on anything from Windows to iOS. Phone integration with Salesforce is a snap, too.

With all of these features, there really aren’t a lot of downsides to Salesforces.

Which One Should You Choose?

The reality is, both ServiceNow and Salesforce help you manage customers, but in very different ways. If you’re looking for a system that’s super complex and focused on enterprise IT work, then ServiceNow is the way to go. Salesforce focuses purely on customers, sales, and more.

Put in other terms, if you’re more concerned about what it takes to get to know your customers and keep them, then go with Salesforce. If you’re more focused on streamlining your sales and marketing workflows, then ServiceNow is the best option.

Deciding Between ServiceNow vs Salesforce?

It’s hard enough to get new customers. Once you get them in the door, keep them there through the use of a program like ServiceNow or Salesforce.

When it comes to the debate between ServiceNow vs Salesforce, the answer comes down to your business’s needs and preferences. On the whole, Salesforce is fantastic for smaller businesses and works well on various platforms. ServiceNow is oriented toward businesses that are focused on becoming more efficient.

No matter which software you go with, you’re bound to need more business advice in the future. Check out the rest of our blog for tons of cutting-edge business advice!